Krista leads all aspects of marketing, from branding through demand generation, partner and client engagement programs.She brings to HighVail 20+ years experience developing programs that address business issues and build sustainable value in high growth companies and Fortune 50 organizations.
Most recently, following the merger between CSC and the Enterprise Services Division of Hewlett Packard Enterprise, she led Segment Marketing for Travel, Transportation, Aerospace and Defense in the Americas. Prior to the merger, Krista led Global Strategic Messaging for Enterprise Services for Hewlett Packard Enterprise. In that role, she oversaw programs that drove global Sourcing Advisor Engagement, Thought Leadership, and Social Media. Prior to moving to Enterprise Services, Krista led Country Marketing at HP Software Canada.
Krista joined HP following 15 years with Toronto-based start-ups including Platespin, INEX, and BorderWare. An entrepreneur in spirit, she played a critical role in developing marketing strategy that drove global channel adoption and revenue growth that lead to third party investment and ultimately acquisition.
Outside of the office you will find Krista supporting her boys’ hockey and baseball teams. During a rare break in schedules, her family enjoys a sun-filled holiday. Krista majored in Economics and earned her Bachelor of Arts degree from Dalhousie University.